CORE CREW

©2019 Macallan & Associates LLC. All rights reserved.

Elliot Sloan

Executive Producer 

Chris Lundy 

Director of Photography

Marine Brion  

Camera Technician

Clement Sacchetti  

Production Technician

©2019 Macallan & Associates LLC. 
All rights reserved.

Our core mission is to create video content that is so moving, that it’s hard to watch only once.

CLIENTS INCLUDE

3 Powerful Reasons You Need to Use Video Marketing

It’s no secret that content is quickly moving from 
text-based to video-based. As people are much more on the go, they have less time to read dense information. However, data is telling us that people are spending more and more time watching video content on their mobile devices, tablets, and personal computers.  

According to Hubspot, 81% of businesses use video as a marketing tool, while 78% of people watch online videos every week, and 55% view online videos every day. The Macallan Group sees these trends as an opportunity to get your product or service in front of your customers. Below, we outline three compelling reasons why video marketing needs to be a fundamental part of your marketing strategy.

3 Powerful Reasons You Need
to Use Video Marketing

It’s no secret that content is quickly moving from text-based to video-based. As people are much more on the go, they have less time to read dense information. However, data is telling us that people are spending more and more time watching video content on their mobile devices, tablets, and personal computers.  

According to Hubspot, 81% of businesses use video as a marketing tool, while 78% of people watch online videos every week, and 55% view online videos every day. The Macallan Group sees these trends as an opportunity to get your product or service in front of your customers. Below, we outline three compelling reasons why video marketing needs to be a fundamental part of your marketing strategy.

Videos attract 300% more traffic to websites.
Videos directly drive more people to your website. By increasing the number of people viewing your site, you increase the number of returning customers. A few ways we integrate videos into websites is through a background video, testimonial, or videos specifically about staff members or services. 

A website is 53 times more likely to reach the front page of Google if it includes video.
Everyone wants to rank on the front page of Google for search results. Including video on your website is one step to get there. Google robots are continually crawling and indexing sites, looking for new content and functionality. Videos can be embedded with SEO attributes to get your website ranked even higher. 

Adding video to your emails can increase click rates by 300%. 
Video content is not just limited to your website. Including video on different marketing campaigns can have many advantages. Use video as an explicit call to action in your email marketing, or use a video in a social media ad. According to Tubular Insights, 64% of consumers will purchase something after watching branded videos on social platforms. Our advice is the more video, the better. 

Whatever your budget is for marketing, it’s crucial to carve out a space for video marketing. Using video in your campaigns can increase click rates, attract more to your website and position your site better in Google’s ranking.  

Videos attract 300% MORE traffic to websites.
Videos directly drive more people to your website. By increasing the number of people viewing your site, you increase the number of returning customers. A few ways we integrate videos into websites is through a background video, testimonial, or videos specifically about staff members or services. 

A website is 53 TIMES MORE likely to reach the front page of Google if it includes video.
Everyone wants to rank on the front page of Google for search results. Including video on your website is one step to get there. Google robots are continually crawling and indexing sites, looking for new content and functionality. Videos can be embedded with SEO attributes to get your website ranked even higher. 

Adding video to your emails can increase click rates by 300%. 
Video content is not just limited to your website. Including video on different marketing campaigns can have many advantages. Use video as an explicit call to action in your email marketing, or use a video in a social media ad. According to Tubular Insights, 64% of consumers will purchase something after watching branded videos on social platforms. Our advice is the more video, the better.  

Whatever your budget is for marketing, it’s crucial to carve out a space for video marketing. Using video in your campaigns can increase click rates, attract more to your website and position your site better in Google’s ranking.